Cybercriminals are getting smarter, and businesses need to keep up. Identity-based attacks are on the rise, and if you’re not paying attention, you could be the next target. Let’s talk about these attacks, why they’re becoming more common, and—most importantly—how you can protect yourself.
How Cyber Attacks Have Shifted
Remember when cyber threats were primarily about viruses and malware? While these threats still exist, attackers have shifted their focus. Instead of infiltrating systems with malicious software, they’re now employing tactics that exploit human error, such as tricking individuals into divulging their credentials.
And they are excelling at it. 75% Of all initial attack attempts are now identity-based. At least 90% of organizations faced an identity-related security incident last year. That’s huge! Phishing, one of the most common tactics, accounts for nearly two-thirds of these attacks.
Cybercriminals are no longer just targeting machines; they’re targeting people.
What Are Identity-Based Attacks?
Simply put, these attacks involve stealing or exploiting human digital identities to steal, destroy, gain access, or control over data and networks.
Some common types include:
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Phishing: Tricking individuals into revealing their credentials through fake emails or websites.
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Credential Stuffing: Using stolen usernames and passwords from one breach to gain access to other accounts.
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Man-in-the-Middle Attacks: Intercepting and altering communication between two parties to steal information.
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Identity theft: Stealing a person’s financial data to make unauthorized purchases or withdraw funds
These attacks work because they often look legitimate, making them much harder to detect.
Why Are Identity-Based Attacks Different from Malware and Virus Attacks?
Many think that cyber threats are mostly about downloading viruses or getting hit with malware. But identity-based attacks are different. Instead of sneaking harmful software onto your device, attackers go after your login details. They don’t need to infect your system—they just need to trick you into handing over access.
Social engineering works by manipulating emotions to bypass logical thinking. It targets emotions like fear, greed, curiosity, helpfulness, and urgency to bypass judgment and cause security breaches.
And once they’re in, they can move through multiple systems undetected, causing far more damage than a single piece of malware ever could.
Why Are Identity-Based Attacks on the Rise?
A few key factors are driving this trend. The shift to remote work means more people are logging in from different locations, often with weaker security. Many businesses still lack strong identity and access management systems, making it easy for attackers to slip in. Cybercriminals are also using AI and automation to make their scams more convincing and efficient. And let’s not forget the recent wave of high-profile breaches—these attacks are lucrative, and criminals are taking notice.
The Real-World Impact of Identity-Based Attacks On Your Business
The repercussions of these attacks extend beyond data theft. Financial losses from breaches can be staggering, sometimes reaching millions of dollars. Moreover, the damage to your business’s reputation can be irreparable—customer trust can be severely undermined. With data breach notifications up 211% this year compared to last, the pressure on businesses to bolster their security measures has never been greater.
The good news? You’re not helpless. Here’s what businesses can do to fight back:
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Implement Strong Identity and Access Management (IAM) Policies: Ensure that access controls are robust and regularly updated, giving access to specific systems and data only to those team members who need it to execute their roles.
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Regular Monitoring and Auditing: Continuously monitor and audit access controls to review user account access and detect suspicious activity.
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Employee Training and Awareness Programs: Educate employees about the risks and signs of identity-based attacks.
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Multi-Factor Authentication (MFA): Use MFA to add an extra layer of security to your systems.
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Incident Response Planning: Have a plan in place to quickly and effectively respond to incidents.
Cybercriminals may be evolving, but so can you. Stay informed, stay cautious, and make sure your digital identity stays in the right hands. By staying aware of the risks and taking proactive steps, you can keep your business secure. And if you can use a hand with that, contact your local IT provider or the technicians at Meeting Tree Computer.
Cybersecurity is a team sport. We can help you get there.
